A recent study conducted by Statista revealed that as of October 2021, men aged between 18 and 24 comprise 17.9 percent of the active Ingram user globally. The average age of half of Instagram users globally is 34 and less. The study further stated that Instagram is the most preferred influencer channel for female Gen Z aged 17 and 23. The influencers heavily influence their purchase on the platform.
If you think why these figures are important, while the influencer market has taken the world by storm, the game is constantly changing. Now it is being changed by the teen influencers and the young adults, who have the capacity to drive the advertising and branding of a company among their counterparts on the social media platform. With more teenagers and young adults using Instagram as their choice of social media platform, followed by Snapchat and TikTok, it is no longer a shock that the influencer world is opening up among young adults.
Why Teen Influencers Are Becoming Popular?
As influencer marketing grew, businesses hiring celebrities to push their brands on the social media platform soon became aware that teens and young adults were making impressive demographic figures. As a result, brands soon realized they needed ways to stay relevant to young adults of the platform, and what better way than to tie up with teen influencers.
However, hiring celebrity young adult influencers is not the right choice either because studies have shown a negative impact on the followers. For example, a study showed many teens and people following celebrity influencers feel worse about themselves when they see the likes of Jenner or the Hadid sisters as influencers. There is a drastic difference between the viewers’ social, body, and image and these celebrity young adult social media influencers.
As a result, many brands are tying up with non-celebrity teens and young adults to work as social media influencers. Some of them are becoming game changers as they stay relevant with their followers.
Some Teen Influencers Disrupting the Market
The top 4 teen influencers who have been disrupting the market of celebrity young adult influencers are:
Aliyah Adewuyi – @aliyaho_o
Aliyah, an Ontario, Canada fashion and lifestyle 15-year-old enthusiast, has an engagement rate of 14.6 percent on Instagram. Aliyah brings in the much-needed hijab lifestyle representation in the mainstream. Her posts are inspiring, true to her faith, yet trendy and modest, filled with confidence. Often you will see her in oversized hoodies combined with the beauty and the clothing brands that she endorses.
Tendai Nemudivhiso – @tendi.jpg
Tendano is brought in the amazing cornrow braid and afro style hair and makeup to the mainstream with her fashion, hair, and makeup content. It is no wonder that she is followed by 14 k on Instagram and 54.6k on TikTok because she is simple, relatable, and offers easy-to-do hair styling. The girl from Gauteng, South Africa, also offers 15% off deals to her followers for the clothing brands she partners with. Tendai is becoming an inspiration for young adults with bold lips to go makeup-free for her posts.
Adela Demeterova – @adeel.dd
Kylie Jenner may have a cosmetic and skin product in the market, but this 19-year-old Belgium girl has it going for her. She is relatable to young adults and mature audiences with her easy styling tips and easy-to-do skincare and beauty hacks. She is one of the genuine influencers on the platform since she recommends the items to her followers, the ones she uses and believes in. Also, if you want to follow her style, it is easy since all you need is t-shirts, jeans, a hoodie, and sneakers. For her followers, she also offers discount codes for the brands she teams up with.
Gina Lee Whitfield – @ginaleewhitfield
The young influencer from Lisbon, Portugal, has 2.7k followers, who seamlessly brings in homemade healthy, easy-to-follow recipes. She is a champion of a healthy living lifestyle. Her recipes can easily be changed for those looking for dairy-free or gluten-free food preparations. Gina’s posts are also filled with easy beauty hacks with the getting rid of a pimple in two days – something all teenagers can relate to. She is also the creator of the cruelty-free, handmade, plant-based minimalist skincare line.
All these ladies are disrupting the celebrity influencer culture and winning at the game. Instead of appropriating the other cultures, they are bringing their own background, stories to the mainstream, which can be easily related by the significant number of followers on Instagram and other social media platforms.
These girls are showing you can connect with them on multiple levels instead of just following their beauty hacks and lifestyle.
To end things off!
Teen and young adult influencers are more affordable than adult and celebrity influencers. Whether you are looking for a fashionista, a lifestyle hack expert, a cooking influencer, or someone who can connect with the young adults on their level, teen influencers are your choices. If you think it is difficult to find them, trust us to do the job for you, we will find the right teen influencer who can connect your brand with the target audience.
