The number of new businesses created in the United States of America rose to 5.4 million in 2021 up from 2.6 million in 2013. That is more than a 100% increase within 8 years! In order to provide you with some perspective, there are more or less 330 million citizens living within the borders of our great nation. After performing some basic calculations, one can easily come to the conclusion that around one out of fifty Americans opened a company of their own within the year 2021. Following the removal of the pandemic lockdowns, the economy, specifically the startup economy, is indeed bouncing back.
Progress in the world of startups is being accompanied by that in the world of tech. As a consequence, better methods of marketing and running businesses are showing up. Therefore, one of the most important things an owner of a company can do is to be aware of the latest happenings in the tech space. In case they do not, they are probably likely to get overrun by competitors. To keep business owners updated on what is up in terms of the up-and-coming technologies, a bunch of pieces will be written by us on the latest progresses that may be advantageous to new businesses. Our focus for this piece specifically will be on lead generation for business-to-business (B2B) operations.
Bear in mind that all of the tools mentioned above will require the use of the internet. To help you optimize the usage of your time, make sure you get a connection that is both speedy and consistent. If you do not already have such a connection, one provider that does provide coverage of high quality is Xfinity. For more information on its service, you can contact Xfinity customer service.
That said, let’s get started on the latest digital marketing trends.
Google Search Ads
When you search on google for something, certain ads pop up on top. These are of companies that have paid Google to be on top of search engine results pages (SERPs) when people make searches related to their service offerings. For example, a roofing company may pay money for it to be ranked on top when searchers type “roof shingles” or any other term related to the industry for that matter. The good thing about these ads is that they can be targeted at people in certain locations or of certain age groups. That sounds like a pretty efficient use of resources, right? Well, that is true. However, Google Ads still tend to be somewhat costly primarily due to the increasing amounts of competition around ranking on top of SERPs.
If you are a completely new startup with no money, paying for Google Search Ads may be too much. However, in case, you do have some money in the bank, this digital marketing technique can pay off very well. This is primarily because everyone uses Google. And by everyone, we mean 84% of search engine users at the very least.
Data Collection
It may also make complete sense for you to gather leads through the usage of data collection companies. Yes; that is right. Many advertising agencies exist that are ready to give you lists of people that are in decision-making positions at your potential client companies. Once you have the contact information of these executives, you can either cold call them or email them. Whatever you end up doing, it is essential to ensure that you get your messages delivered in a precise manner. After all, your target audience has no time to waste; they have departments or entire companies to run!
LinkedIn Advertising
It would be remiss to complete an article on digital marketing for B2B businesses without making mention of LinkedIn Advertising. After all, LinkedIn is the platform where professionals go not only to find dealings for themselves but also for their companies. In the initial stages of the growth of your startup, you can advertise yourself for free on a small scale to get your very first clients. You do that by sending connection requests to your target audience and then sending engaging them once they have accepted your request. Once your business is a bit more established, you can start paying for advertising services on the platform. These advertising services come in a wide range, the most widely used one being LinkedIn Mail.
How LinkedIn Mail works is that private messages to your target audience are sent automatically once you give LinkedIn your ideal customer profile. The best part about it is that the mail is personalized according to each member of your audience’s name.
Wrapping Up
It would be wrong to say that the aforementioned techniques are the only ones worth considering. However, we do believe that these ones are a sure-shot way to enhance your business, especially if you are a B2B startup.
