LinkedIn is shutting down its Stories feature after a year

LinkedIn is a trench story. The company will turn off the features at the end of September, a year after turning it. Apparently, mortal posts are not suitable for every social network. Maybe with ROI and KPI in mind, LinkedIn said the users wanted a video that still uses their profile permanently, not that disappears.

“In developing stories, we assume people don’t want informal videos attached to their profiles, and ephemeritas will reduce the obstacles felt by people about posts,” Write Director of Product Liz Licedic. “Apparently, you want to make a eternal video that tells your professional story in a more personal way and shows off your personality and expertise.”

Thus, the company will return to the board. It takes what is learned from stories (such as users who want creative tools to turn on videos in a professional way) to make “video experience withdrawn throughout LinkedIn which is even richer and more conversation.”

Only about every major social network that jumps on follow-up stories after people like Snapchat and Instagram find great success in the format. Although features have proven hit on people like YouTube and Facebook, stories have not taken off on each platform. Twitter recently closed the fleet, took stories, less than nine months after launching features.